Where would you like to start?
A new site, a review of the one you have, or a ready-made template you can launch this week.
01
Understand
I start with your business, your customers and your data. AI helps me
sort through reviews, analytics and competitors quickly, so we reach
real insight sooner.
02
Plan
Sitemaps, user journeys and content structure. AI speeds up the first
drafts; I shape them around what your customers need.
03
Design
Layouts, visuals and a design system that fits your brand — with AI-
assisted concepts so we can explore more ideas early.
04
Build
Webflow, Wix, WordPress or HTML, with AI helping me move faster
from design to working pages.
05
Launch & improve
Speed, accessibility and SEO checked before go-live, then refined
based on real results.
AI does the heavy
lifting. I make the
calls.
I use AI as a design tool at every step — research, content,
layouts, code and testing — so your website gets to launch
sooner, and every decision still comes from a designer who
understands your customers.
How can I help?
Full-time & contract roles
Product Design Lead, Senior Product Designer or Web
Designer roles in NZ, Australia or remote.
View CV
Websites, built faster
AI-assisted websites, landing pages, design systems and email
campaigns.
See services
Website review
An expert, AI-assisted audit of your current site and a clear plan
for what to fix first.
Book a review
Website & email templates
Ready-made templates you can customise and launch fast.
Browse templates
Hi, I'm Marlene.
I'm a Product Design Lead based in Auckland. For the last decade I've designed for agencies, e-commerce and product teams across New Zealand and Australia, from The Warehouse Group's TheMarket to leading design at Bare, and now Avidly APAC.
I believe good design is simple, functional and consistent everywhere a customer meets your brand and that AI should make great design faster, not more generic.
Product Design Lead for New Zealand & Australian brands
